Many people think CSR is a Charity - charity or donations. According to (CSR: Meeting Changing Expectations, 1999). CSR is the continuing commitment of businesses to behave ethically and contribute to economic development, while increasing the quality of life of employees and their families, as well as local community and society in general.
There are two sides of this CSR activities, namely the positive and negative events. Positive activities can mean the companies are doing something positive and not take advantage at all from the event. For example: the company provides training to the unemployed, of these activities the company does not benefit at all. While the negative means the company can refrain from doing certain activities, which are actually beneficial in terms of business but will harm the public or any part of society. These activities could bring economic benefits but the company has reason not to do so.
Now, along with the complexity of the ownership of a business, expanding concept of CSR into their meanings, one of them is "good intentions and commitment from the company to contribute to improving the quality of community life, sustainability of community development, local economy so memberikian also contribute to the sustainability of the company. Activities are carried out in cooperation between companies and employees, their families, local communities (community), and widely in the environment "(Nurdizal M. Rachman -2005).
However, efforts to implement their own CSR is not without obstacles. From among economists themselves also appear cynical reaction. Economist Milton Friedman, for example, criticized the concept of CSR, with the argument that the company's main goal is essentially to maximize profits (returns) for owners of shares, at the expense of other things. And this makes confusion in the implementation of CSR in company policy.
There are also those who believe that CSR activities have a distinct commercial advantage behind it, namely, raising the company's reputation in the eyes of the public or the government. And this will raise the image of the company that the company will get keutungan in the long term. For example so many companies are behaving more noble, the government needs to provide facilities. One was in the form of tax incentives. Tax forms can be exceptions (tax exempt) or a tax deduction (tax reduction). Tax incentives will encourage more aggressive companies to develop CSR programs.
Examples of Corporate Social Responbility
Indonesia Learning
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From the fact that the younger generation is the backbone of the future of the nation, since 2004, Indosat implement CSR programs that focus on education with the theme INDONESIA LEARNING. Preferred educational background conditions of Indonesian society which, according to statistics and research results are still far behind other countries. Yet the key to improve the quality life of the nation lies in the quality of the education community, particularly the younger generation, in order to achieve a better future.
ISMS
Indosat Science and Multimedia School
ISMS is a program of Indosat in providing science learning tools for schools across Indonesia. Through this program Indosat providing learning facilities such as laptops, wireless broadband access, projector (infocus) and software learning modules. We hope with this program, schools get a multimedia facility that can support teachers and students can more easily learn and love science. Thus, it can create intelligent generation that we all aspire.
In an effort generate a culture of innovation among the young generation of national, Indosat building a container competition in the field of wireless technology, Indosat Wireless Innovation Contest specifically targeted to the younger generation. Program that has been running for three years was enough interest to young people. This can be seen from the increase in the number of participants in each year and on every theme there. No fewer than 1,000 child domestic work is proof spirit Indonesian youth to create and innovate.
Prof. Dr. Suhono Harso Supangkat, Special Staff Communication and Information Minister, as one of the judges of the competition ever held, argued, "The works that went into the judges' table is very varied, and concern about the innovation. The process of applicative solutions offered pesertapun diverse, having an imagination. Creativity certainly have the innovation so that it produces a new product or new and better services. Work participants must also have the value of originality, ease of application, the benefits for society as well as economic value in its implementation in society. "
There are two sides of this CSR activities, namely the positive and negative events. Positive activities can mean the companies are doing something positive and not take advantage at all from the event. For example: the company provides training to the unemployed, of these activities the company does not benefit at all. While the negative means the company can refrain from doing certain activities, which are actually beneficial in terms of business but will harm the public or any part of society. These activities could bring economic benefits but the company has reason not to do so.
Now, along with the complexity of the ownership of a business, expanding concept of CSR into their meanings, one of them is "good intentions and commitment from the company to contribute to improving the quality of community life, sustainability of community development, local economy so memberikian also contribute to the sustainability of the company. Activities are carried out in cooperation between companies and employees, their families, local communities (community), and widely in the environment "(Nurdizal M. Rachman -2005).
However, efforts to implement their own CSR is not without obstacles. From among economists themselves also appear cynical reaction. Economist Milton Friedman, for example, criticized the concept of CSR, with the argument that the company's main goal is essentially to maximize profits (returns) for owners of shares, at the expense of other things. And this makes confusion in the implementation of CSR in company policy.
There are also those who believe that CSR activities have a distinct commercial advantage behind it, namely, raising the company's reputation in the eyes of the public or the government. And this will raise the image of the company that the company will get keutungan in the long term. For example so many companies are behaving more noble, the government needs to provide facilities. One was in the form of tax incentives. Tax forms can be exceptions (tax exempt) or a tax deduction (tax reduction). Tax incentives will encourage more aggressive companies to develop CSR programs.
Examples of Corporate Social Responbility
Indonesia Learning
May your browser not support display of this image.
From the fact that the younger generation is the backbone of the future of the nation, since 2004, Indosat implement CSR programs that focus on education with the theme INDONESIA LEARNING. Preferred educational background conditions of Indonesian society which, according to statistics and research results are still far behind other countries. Yet the key to improve the quality life of the nation lies in the quality of the education community, particularly the younger generation, in order to achieve a better future.
ISMS
Indosat Science and Multimedia School
ISMS is a program of Indosat in providing science learning tools for schools across Indonesia. Through this program Indosat providing learning facilities such as laptops, wireless broadband access, projector (infocus) and software learning modules. We hope with this program, schools get a multimedia facility that can support teachers and students can more easily learn and love science. Thus, it can create intelligent generation that we all aspire.
In an effort generate a culture of innovation among the young generation of national, Indosat building a container competition in the field of wireless technology, Indosat Wireless Innovation Contest specifically targeted to the younger generation. Program that has been running for three years was enough interest to young people. This can be seen from the increase in the number of participants in each year and on every theme there. No fewer than 1,000 child domestic work is proof spirit Indonesian youth to create and innovate.
Prof. Dr. Suhono Harso Supangkat, Special Staff Communication and Information Minister, as one of the judges of the competition ever held, argued, "The works that went into the judges' table is very varied, and concern about the innovation. The process of applicative solutions offered pesertapun diverse, having an imagination. Creativity certainly have the innovation so that it produces a new product or new and better services. Work participants must also have the value of originality, ease of application, the benefits for society as well as economic value in its implementation in society. "
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