Friday, August 20, 2010

East West Executive Travellers Corporate Social Responsibility

The dominance of and interest in corporate social responsibilty, environmental and social issues have been fast and furious in the wake of corporate scandals and environmental catastrophes.

With increasing priorities towards corporate social responsibility and no clear definitions, it seems that many are embracing the cause but few with real commitment.

As creators of corporate and leisure travel experiences, we are inevitably connected to the community and people in the destinations that we operate in. Inspired by a mission to celebrate life and connect people, we want to engage people towards our cause for the elderly through the Tsao Foundation's partner-in-care program, one whose mission is to promote successful ageing.

Largely neglected by the community, this is the group that have built our present and continue to have much to contribute, and our intention is to garner collective action both internally and externally for a meaningful impact.

Our core participation is through our C.A.R.E program: Caring, Attending, Reaching...for the Elderly & Environment. Our logo, represents the dynamism of a collective community or people sharing a vision and embracing a cause.

We contribute $1 for every individual we connect through our programmes to the Tsao Foundation Partner-in-care programme that supports the Hua Mei Community Clinics.

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